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then you must care about your topic. The task then is not to tell them you care but to show them you care with illustrations of your experience and the conclusions you have come to from that experience.
“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.” Winston Churchill
As well as educating me Churchill’s quotes often make me smile. This advice is punchy and graphic; I can actually see him hitting his point home with the sledgehammer. While showing us importance of using the correct imagery in rhetoric he is teaching us about having a central message that carries through a presentation. And when that message needs to stick it can be repeated with vigour. As someone said, ‘if something is worth saying, it’s worth repeating.’
Any audience will be asking themselves, a) why you are standing up to speak?, b) what’s in it for me? – Make sure you get answers to these questions up front so they are willing to stay with you. And just for good measure give it a bit of intrigue.
Audiences really want to know what you think and feel about a subject; they want your opinion and may feel a little cheated if you try to please everyone by sitting on the fence. If your subject is important enough for you to present on it