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then you must care about your topic. The task then is not to tell them you care but to show them you care with illustrations of your experience and the conclusions you have come to from that experience.

 

“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.” Winston Churchill

 

As well as educating me Churchill’s quotes often make me smile. This advice is punchy and graphic; I can actually see him hitting his point home with the sledgehammer. While showing us importance of using the correct imagery in rhetoric he is teaching us about having a central message that carries through a presentation. And when that message needs to stick it can be repeated with vigour. As someone said, ‘if something is worth saying, it’s worth repeating.’

 

So telegraph your news in small chunks at the start, relate your subject matter to your own life experience, and orient your talk around the most vital aspect of your subject.

BRIEF ADVICE FROM GREAT SPEAKERS

 

“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their time and attention.”  Dale Ludwig and Greg Owen-Boger.

 

Any audience will be asking themselves, a) why you are standing up to speak?, b) what’s in it for me? – Make sure you get answers to these questions up front so they are willing to stay with you. And just for good measure give it a bit of intrigue.

 

“It’s much easier to be convincing if you care about your topic. Figure out what’s important to you about your message and speak from the heart.” Nicholas Boothman.

 

Audiences really want to know what you think and feel about a subject; they want your opinion and may feel a little cheated if you try to please everyone by sitting on the fence. If your subject is important enough for you to present on it

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